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7714 - Avro Petites waist slip, 1968
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Avro Petites waist slip, 1968
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Avro Petites waist slip, 1968
Avro Petites waist slip, 1968
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iBase ID
7714
Title
Avro Petites waist slip, 1968
Description
An Avro Petites waist slip of 1968. Symington's Avro Petites range, cleverly advertised to appeal to the teenage market, treated their potential new customers as adults. The range became an instant success and continued into the late 1960s.
By the middle of the 1950s, the development of the teenage market was becoming increasingly important to the fashion industry. Specially designed underwear was introduced to satisfy the very different needs of younger women.
Symington began by producing matching sets of bras and suspender-belts in pretty colours with attractive decorations. In 1958, they launched their Avro Petities range, cleverly advertised to appeal to the teenage market, treating their potential new customers as adults, rather than children. The range became an instant success and continued into the late 1960s.
This waist slip was part of the Petites range. It was made in one size to fit waists between 23 and 36 inches (58-66 cm). The slip is made from cotton and has a narrow elastic waistband. There is also narrow white lace trimming around the bottom edge. The fabric has been printed with a multi-coloured flower pattern in blues and greens. A matching suspender belt was also available.
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LCC ID. No.
c7121980_647_0a.jpg
Image Use
Personal use only unless otherwise agreed
Notes
IM&ICT - RC
Exhibitions with this image
An Avro Petites waist slip of 1968. Symington's Avro Petites range, cleverly advertised to appeal to the teenage market, treated their potential new customers as adults. The range became an instant success and continued into the late 1960s.
By the middle of the 1950s, the development of the teenage market was becoming increasingly important to the fashion industry. Specially designed underwear was introduced to satisfy the very different needs of younger women.
Symington began by producing matching sets of bras and suspender-belts in pretty colours with attractive decorations. In 1958, they launched their Avro Petities range, cleverly advertised to appeal to the teenage market, treating their potential new customers as adults, rather than children. The range became an instant success and continued into the late 1960s.
This waist slip was part of the Petites range. It was made in one size to fit waists between 23 and 36 inches (58-66 cm). The slip is made from cotton and has a narrow elastic waistband. There is also narrow white lace trimming around the bottom edge. The fabric has been printed with a multi-coloured flower pattern in blues and greens. A matching suspender belt was also available.
Subjects
Arts & Culture
Arts & Culture
>
Fashion
File metadata
File name
2562.jpg
File size
2.02 MB
File extension
JPEG
Width
1730 px
Height
2132 px
Uploaded on
2013-06-05 11:07:05
Date taken
19/05/2008
